Executive overview
LiveFor the CEO · GM · Founder ·Weekly / monthly ·8 panels
19 Aug – 18 Sept
7d30d12m Custom
Product revenue
Sum of purchase line amounts · excludes tax and shippingProduct revenue · last 30 days
$128,940
↗ 12.8% +$14,620 vs. previous 30 days
Sessions & conversion
Volume against quality, with the previous period behindUnique sessions Conversion Previous
Conversion rate 2.97% +3.6% vs prev
Orders 1,251 +11.9% vs prev
Avg. order value $103.07 +0.8% vs prev
Unique sessions 42,105 +8% vs prev
Purchase funnel
Sessions completing every step in order · lower than Orders by designStep conversion Session → purchase 2.97%
- Sessions42,105100%
- Product views 61.0%25,684−16,421 lost 18.4s
- Add to cart 33.6%8,631−17,053 lost 1m 46s
- Checkout 39.4%3,402−5,229 lost 2m 12s
- Purchase 36.8%1,251−2,151 lost 3m 08s
Traffic sources
By referrer · grouping into channels needs the classifier SourceRevenueShareΔSessionsConv.
https://instagram.com/ $46,410 36.0% +14.2% 13,684 3.31%
google / organic $31,180 24.2% +6.8% 11,428 2.94%
(direct) $22,340 17.3% −2.1% 8,006 2.71%
klaviyo / email $15,620 12.1% +24.6% 3,912 4.11%
https://tiktok.com/ $8,455 6.6% +51.3% 3,406 1.79%
Other $4,935 3.8% — 1,669 1.44%
Revenue by country
Top markets in range CountryRevenueOrdersΔ
United States $71,420 682 +14.8%
United Kingdom $21,340 214 +6.2%
Germany $12,880 128 +9.4%
Canada $9,460 92 −3.1%
Australia $7,905 79 +22.6%
Other $5,935 56 —
What moved it
Revenue change by product · gains and losses ranked separatelyWhat moved it contribution to +$14,620
- Atlas Merino Crew +$6,240
- Harbour Chore Jacket +$4,880
- Sable Wool Beanie +$3,415
- Dune Canvas Tote +$2,690
- Coastal Linen Shirt −$1,845
- Pine Trail Sock 3-Pack −$760
Experiment impact
Revenue attributed to shipped variants in rangeWhat moved it measured in range
- Free shipping over $75 +$5,120
- PDP gallery — swipe first +$2,940
- Sticky add-to-cart +$1,180
- Express row above card −$640
Mtrix